The nature and purposes of research in the creative media industries (EXTRA)
Primary research/self-generated research Primary research is data or information you have collected yourself. This could include anything from questionnaires, interviews, observational studies, focus groups, etc. In the study of history as an academic discipline, a primary source (also called an original source) is an artefact, document, diary, manuscript, autobiography, recording, or any other source of information that was created at the time under study [Source: Wikipedia ] In the professional industry, primary research can be done through promotional advertising for the film, seeking interviews and press conferences. Anything which involves the scout for promotion would be classed as primary research. Secondary research Secondary research is data or information which you have taken from another researcher or source. The data has been collected from someone else, which could include materials published online, reports and public documents. Secondary sources a...